Hyatt Hotels
I was the Creative Director of the Hyatt Hotels account for 3 years while I was at VSA Partners. Our engagement with Hyatt included many different aspects of b2b marketing including ads, sales enablement, and training materials for their employees, business customers, and development partners.
The toolkit we maintained for developers also included 1-sheeters and emails.
We used iBooks as a cost-effective platform to create interactive presentations for Hyatt’s developer partners.
Eventually we had a system of 16 different presentation documents — one for each Hyatt brand + updated on a quarterly basis.
We also developed a yearly ad campaign for Hyatt’s group planning business.
Photoshoot setup for group sales campaign.
Photoshoot setup.
Extended tactics for group planner ad launch.
