JAMA
The Journal of the American Medical Association is one of the most highly regarded scientific publications in the world.
While at VSA Partners, I led a team that redesigned both the print journal itself and created a brand for the journal’s family of publications. Our team did everything from a content audit and wireframing for the print journal to design of the actual templates to the preparation of the design itself for implementation into an automated XML design platform.
Cover detail.
JAMA’s cover.
Featured art cover template.
Our design had to work in multiple colorways across a family of 12 journals and be accessible to a wide array of readers including older doctors and the colorblind.
Article detail.
Research article opening spread.
Research article detail.
Patient page template.
Alongside the journal, my team also developed the identity and did campaign work for the full family of the AMA’s journals — known as The JAMA Network.
